Internet Marketing

Even the most elegant, functional and exciting website is of no value without visitors! Whether you need to generate quality sales leads for your products and services or drive consumers looking for products you sell directly to your E-commerce website, internet marketing is the process of bringing the right people to your virtual door.

Having been working in internet marketing for many years we have have listed here what we consider the absolute basics for presenting a search engine optimised site to the world and using targeted advertising to bring warm leads directly to your site.

  • Research relevant keywords and competition
  • Select a set of keywords with maximum search profile and minimum competition
  • Create relevant keyword rich page content on the website
  • Add relevant, unique metatags to every page of the website
  • Create an XML site map of the website
  • Install tracking code in all pages, without it you won't know what's working and what's not
  • Submit website address with site map to high profile search engines
  • Simultaneously run off-line marketing (for example you include a post card with all orders shipped advertising new website) and cost-per-click (CPC) internet marketing campaigns targeting selected keywords.
  • Monitor CPC advertising conversion rates to optimise campaign and website to maximise relevant visitors and conversion rates.
  • Start creating blogs, article comments, forum posts, social networking accounts and so on to provide links back to your website within relevant content to boost organic search rankings.
  • Market to your growing customer list with regular emails and special offers

This holistic approach, with immediate results via offline marketing and online pay-per-click advertising, combined with a well rounded search engine optimisation process to build a long term reputation to increase free search engine traffic, provides the best overall increase in visitors to your site.

We can provide internet marketing campaigns to achieve your specific objectives. We carry out all the research and setup and actively monitor and adjust your campaigns for an agreed period of time or hand them over to you with training on how to monitor and adjust your campaigns as needed. Please contact us to discuss your needs. is based in the Cotswolds, England where we develop websites and provide IT support for small businesses, clubs and community groups, schools and nurseries, entrepreneurs, home users and not for profit organisations.

We service Gloucestershire including Cheltenham, Stow, Bourton, Northleach, Gloucester, Cirencester, Tewkesbury, Evesham, Stroud, Tetbury and the surrounding areas, though with today's communications tools we can work with you effectively, no matter where you are in the world.

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