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Web to Print Solutions

We are specialists in Web to Print website development. Web to Print provides printers, print brokers, marketing companies and anyone else dealing with the design and ordering cycle of printed products, with various levels of on-line order management for their customers. The term "web to print" (also know as web2print or w2p by some) can mean different things to different people and anyone researching this topic will find a wide array of products using this name but each with different features and functions.

These days Web to Print splits into two broad categories servicing different print markets and needs, these are Business to Business (B2B) and Business to Consumer (B2C).

B2B Web to Print solutions, as the name suggests, provide online services from print providers to their business clients, these solutions tend to provide secure password protected areas of the printer's website for each of their clients to access, enabling them to do some or all of the following on-line:

  • Re-ordering of existing products
  • Job cost estimating
  • Order placement
  • Artwork uploads (either source documents or PDF)
  • Job preflighting
  • Soft proofing
  • Proof approval
  • Edit existing products directly in web browser
  • Design new products directly in web browser

The business customers at whom the print provider will be targeting these kinds of services tend to be reasonably technically aware of the printing process (though there are of course exceptions!), they may be graphic designers or corporate print buyers, and B2B web to print services can provide them with a quick and easy way to re-order and order new print directly from their own desktop.

The benefits to the print provider running this type of website are wide ranging. Through a combination of automation and pushing responsibility up to their customer they can save hours of time both in estimating, sales and prepress, receiving directly from their website print ready PDF files with completed job tickets and approved soft proofs without any action on their part at all! Plus they provide to their business customers modern facilities which helps ensure they don't shop for print any where else.

B2C Web to Print solutions, while needing some of the same features as B2B, are targeted at consumer shoppers, any of us at home or starting a small business and wanting to order some party invitations, business cards, wedding invites or digital photograph prints, posters or canvases, to name but a few. B2C Web to Print solutions will include some or all of the following features to these customers:

  • Categorise galleries of ready made designs to choose from
  • Online editing to add their own text to the design
  • Choose fonts and colours
  • Image upload to add logos and pictures to the design
  • "Blank sheet" options to design the entire product online
  • Upload existing artwork
  • Proof online
  • Order online
  • Secure online checkout and payment
  • E-Commerce engines to promote products, offer discounts and other internet marketing tools

The benefits to the print provider are again reduced time in sales and prepress, which is even more critical in these short-run consumer jobs, providing them with print ready art work and payment already made! Combined with the ability to attract new customers from all over the world, tapping into the fast growing multi million pound online print market and competing for their share.


ConsultMe.org is based in the Cotswolds, England where we develop websites and provide IT support for small businesses, clubs and community groups, schools and nurseries, entrepreneurs, home users and not for profit organisations.

We service Gloucestershire including Cheltenham, Stow, Bourton, Northleach, Gloucester, Cirencester, Tewkesbury, Evesham, Stroud, Tetbury and the surrounding areas, though with today's communications tools we can work with you effectively, no matter where you are in the world.

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